Philips and Bosch Stores
Khadi Gramodyog Bhavan
"One of the best designers we have come across in Vijayawada. Very innovative and unique concepts which draw the attention of the viewers instantly...."
CEO Super Power
PHILIPS LIGHT LOUNGE and BOSCH HOME APPLIANCES integrated showrooms, Vijayawada
Client: Super Power Pvt Ltd, Vijayawada
The Philips Light Lounge was re-designed to maximize the display areas by optimizing building usage by creating specific areas like house entrance, facade, staircase, living, dining, bedrooms and study using basic props. The intention was to help customers visualize and choose luminaires in a shorter time without having to re-visit. The dramatic display and play of light was intended to set the store apart from the others and increase footfall. The retail luminaires have been put on display and used to illuminate the Bosch home appliances products. The Bosch showroom was given an eye catching colour scheme and is supported by in-store graphics that explain why the products are a notch above the rest.